Polina

Project Manager of JOY ads

Polina

May 15, 2023

5 min read

Introduction

Little did we know about deepfakes until Barack Obama called Donald Trump a “complete dipshit” or Mark Zuckerberg bragged about having “total control of billions of people’s stolen data”. These shocking videos let us know what deepfakes are and how they can be used. Since then, deepfake videos have been associated primarily with negative or entertaining contexts, rather than with their potential usefulness for businesses. That’s why we’re here – to tell you how deepfake technology can revolutionize advertising and benefit your business.

How it works?

In addition to deepfakes, the marketing industry can also benefit from another modern technology: neuromasks

So, how do deepfakes work? Simply put, deepfakes are a type
of “deep learning”, which is a type of machine learning that allows computers to learn tasks independently without being explicitly programmed to do so. This technology enables machines to recognize objects in photos or videos.

Moreover, deepfakes have great potential for marketing and advertising. They can:

Neuromasks are a cutting-edge form of deepfake technology that apply neural networks to generate three-dimensional masks on a character's face, enhancing the precision of conveying facial expressions and emotions in videos.

One of the primary advantages of using neuromasks is that
they enable the creation of faces of people who do not exist.
This means that creators of neuromask-generated projects will not encounter any issues with copyright law pertaining to celebrities or their content.

This technology offers the potential for creating more emotional and compelling advertising videos. For instance, neuromasks can be particularly useful when advertising cosmetics by showcasing before-and-after results on the model's face. It can also be applied to create virtual assistants who can communicate with customers more convincingly and naturally than traditional programs with synthesized voices.

Overall, the use of neuromasks presents a great opportunity for integrating machine art into the advertising and marketing industry, resulting in even more convincing video content and imagery
In summary, instead of being viewed solely in a negative light or as a source of entertainment, deepfake technology can offer businesses an innovative and effective way to market their products and services, reaching more customers while keeping costs low..

Lower the cost of video campaigns. With deepfake technology, you no longer need to pay celebrities for loads of shots of one scene, and in-person actors won’t be necessary. All you need to do is purchase a license for an actor’s identity, use previous digital recordings, insert the appropriate dialogue, and create
a new video..

Thanks for reading,
Polina

How can neuromasks be useful to me?

Provide hyper-personalized ads for the customer. Deepfake technology can be used to change the skin tone or other physical features of a model in a marketing campaign, enabling customers to see what products would look like on their own skin tone or body type.

If promoting your business using neuromasks excites you, the Joy Ads team would be honored to help you bring your ideas to fruition. As an agency, we have experience in using neuromasks in paid social ads and we welcome you to reach out to us to discuss your potential project.

Left: Real footage of Barack Obama. Right: Simulated video using new
Deep Video Portraits technology. (Gif: H. Kim et al., 2018/Gizmodo)

refference

deepfake

But deepfakes can be used for more than just pranks and memes. For example, a deepfake of the artist Salvador Dali was used to greet visitors at the Dali Museum in Florida, and a Korean television channel used a deepfake of its own news anchor Kim Joo-Ha.

Deepfake Salvador Dalí takes selfies with museum visitors
Source: theverge